Query clustering based on bid landscape for sponsored search auction optimization.
Ye ChenWeiguo LiuJeonghee YiAnton SchwaighoferTak W. YanPublished in: KDD (2013)
Keyphrases
- sponsored search
- sponsored search auctions
- budget constraints
- sponsored search advertising
- search engine
- user clicks
- online advertising
- click prediction
- user queries
- commercial search engines
- click through rate
- bidding strategies
- query processing
- click models
- search queries
- query suggestion
- auction mechanisms
- data structure
- auction protocol
- relevance feedback
- web search engines
- keywords
- web retrieval
- display advertising
- query expansion
- search behavior
- click logs
- keyword search
- web search
- contextual advertising
- query terms
- search algorithm
- user experience
- query formulation