Antecedents of consumer intention to follow and recommend an Instagram account.
Luis Vicente CasalóCarlos FlaviánSergio Ibáñez-SánchezPublished in: Online Inf. Rev. (2017)
Keyphrases
- technology acceptance
- information systems
- factors influencing
- social influence
- databases
- real world
- real time
- perceived usefulness
- service quality
- information retrieval
- artificial intelligence
- factors affecting
- user satisfaction
- technology adoption
- image sequences
- case study
- web pages
- decision making
- social networks
- genetic algorithm