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Studies on the Design Marketing Strategies in the Experiential Economy through the Case Study of 'the Starbucks Company'.

Yung Joo JangEui-Chul Jung
Published in: HCI (12) (2013)
Keyphrases
  • case study
  • marketing strategies
  • design process
  • information technology
  • databases
  • conceptual framework
  • data analysis
  • user interface
  • learning process
  • case based reasoning
  • business intelligence