Strategic Capabilities of Mass Customization Based E-Commerce: Construct Development and Empirical Test.
Frank Thomas PillerThorsten HarzerChristoph IhlFabrizio SalvadorPublished in: HICSS (2014)
Keyphrases
- mass customization
- automotive industry
- case study
- business models
- product information
- product design
- mass production
- product configuration
- electronic commerce
- knowledge based systems
- software engineering
- product development
- development process
- decision support
- decision making
- business processes
- object oriented
- relational databases
- expert systems