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The Role of Self-Efficacy, Trust, and Experience and the Mediating Effects of Satisfaction in the Choice of C2C E-Commerce among Young Adults.
Lori N. K. Leonard
Kiku Jones
Published in:
J. Electron. Commer. Organ. (2009)
Keyphrases
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young adults
cognitive style
electronic commerce
learning strategies
social networking sites
individual differences
customer loyalty
user satisfaction
informal learning
behavioral intention
active learning
online learning environment