Big Data-Driven Marketing: How Machine Learning Outperforms Marketers' Gut-Feeling.
Pål Roe SundsøyJohannes BjellandAsif M. IqbalAlex PentlandYves-Alexandre de MontjoyePublished in: SBP (2014)
Keyphrases
- big data
- machine learning
- predictive modeling
- social media
- data science
- marketing strategies
- data analysis
- direct marketing
- data mining
- knowledge discovery
- online marketing
- database marketing
- cloud computing
- big data analytics
- unstructured data
- data processing
- high volume
- data management
- vast amounts of data
- statistical and machine learning
- business intelligence
- data mining applications
- database
- customer relationship management
- decision making
- information extraction
- customer base
- massive data
- natural language processing
- statistical learning
- data driven decision making
- marketing campaigns
- text classification
- model selection
- data warehousing
- massive datasets
- social computing
- business analytics
- text mining
- case study
- customer retention
- information retrieval
- customer satisfaction