A review of market basket analysis on business intelligence and data mining.
Nilam Nur Amir SjarifNurulhuda Firdaus Mohd AzmiSiti Sophiayati YuhanizDoris Hooi-Ten WongPublished in: Int. J. Bus. Intell. Data Min. (2021)
Keyphrases
- business intelligence
- market basket analysis
- data mining
- data mining applications
- association rules
- data warehousing
- association mining
- data mining tools
- knowledge discovery
- data warehouse
- data analysis
- association rule mining
- decision support
- predictive analytics
- business intelligence systems
- data mining techniques
- transactional databases
- business information
- apriori algorithm
- knowledge management
- decision making
- microsoft office
- data integration
- big data
- sql server
- database
- business users
- machine learning
- information systems
- business analytics
- data mining methods
- text mining
- data model
- intelligence analysis
- information technology
- case study
- real world