Online Consumers' Brain Activities When Purchasing Second-Hand versus New Products That Are Brand-Name or Brand-Less.
Pei-Hsuan HsiehFang-Ning ChangPublished in: Inf. (2021)
Keyphrases
- purchase intention
- online shopping
- online retailers
- shopping behavior
- consumer behavior
- product information
- online shoppers
- purchasing behavior
- online stores
- survey data
- customer satisfaction
- service quality
- real time
- product quality
- virtual communities
- comparison shopping
- pricing strategies
- grocery shopping
- marketing campaigns
- human brain
- brand image
- cognitive states