An Examination of the Impacts of Brand Equity, Security, and Personalization on Trust Processes in an E Commerce Environment.
Catharina Stoecklin-SerinoDavid B. ParadicePublished in: J. Organ. End User Comput. (2009)
Keyphrases
- security services
- trust management
- access control
- trust relationships
- trust model
- trust negotiation
- information security
- security issues
- trusted computing
- public key infrastructure
- network security
- user modeling
- context aware
- stock market
- security threats
- process model
- security mechanisms
- security analysis
- security protocols
- open systems
- collaborative filtering