Understanding the functions of business accounts on Twitter.
Ana-Maria PopescuAlpa JainPublished in: WWW (Companion Volume) (2011)
Keyphrases
- social media
- information systems
- business processes
- social networking
- electronic commerce
- business intelligence
- business rules
- business models
- decision making
- business process
- data mining
- business applications
- return on investment
- process oriented
- enterprise systems
- customer relationship management
- database
- competitive advantage
- online social networks
- real world
- data sets