The impact of online referral on brand market strategies with consumer search and spillover effect.
Chi ZhouNana MaXin CuiZhibing LiuPublished in: Soft Comput. (2020)
Keyphrases
- online markets
- search costs
- online search
- search strategies
- search algorithm
- pricing strategies
- internet enabled
- online learning
- negative impact
- decision making
- internet search
- search strategy
- network effects
- search methods
- search space
- purchase intention
- real time
- market share
- trading agents
- electronic markets
- chinese stock market
- shopping behavior