Factors affecting online group buying intention and satisfaction: A social exchange theory perspective.
Wen-Lung ShiauMargaret Meiling LuoPublished in: Comput. Hum. Behav. (2012)
Keyphrases
- factors affecting
- group buying
- perceived usefulness
- technology acceptance model
- factors influencing
- electronic commerce
- test bed
- key factors
- theory of planned behavior
- business models
- theoretical framework
- technology acceptance
- user satisfaction
- cooperative
- incentive mechanism
- behavioral intention
- empirical data
- conceptual framework
- multi objective
- reverse auction
- databases