Deciphering word-of-mouth in social media: Text-based metrics of consumer reviews.

Zhu Zhang Xin Li Yubo Chen

Published in: ACM Trans. Manag. Inf. Syst. (2012)

Keyphrases

social media
consumer reviews
online consumer
social networks
user generated content
information sources
evaluation metrics
product reviews
information retrieval
user generated
online stores
data mining
information systems
text mining