Investigating Social Commerce Factors: Motivation, Price Value, Habit, Risk and Attitude.

Prianka Sarker Yogesh K. Dwivedi Laurie Hughes

Published in: I3E (2023)

Keyphrases

social commerce
business models
influencing factors
continuance intention
data mining
cloud computing
factors that affect
positive attitude
theory of planned behavior
database
real world
website
exploratory factor analysis