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A solution approach for sponsored search advertising and dynamic pricing for a perishable product and an online retailer with budget constraint.
Shabnam Salehi
S. Hamid Mirmohammadi
Published in:
Comput. Ind. Eng. (2023)
Keyphrases
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dynamic pricing
budget constraints
pricing strategies
sponsored search advertising
inventory replenishment
supply chain management
selling season
revenue management
learning curve
inventory control
case study
demand function
linear programming
life cycle
single product
supply chain
special case