Predicting Customer Profitability Dynamically over Time: An Experimental Comparative Study.

Daqing Chen Kun Guo Bo Li

Published in: CIARP (2019)

Keyphrases

comparative study
customer base
customer behavior
electronic commerce
changing environment
customer knowledge
customer relationship management
dynamically changing
customer satisfaction
machine learning
data mining
real world
data sets
bayesian networks
marketing strategies
churn prediction
predicting future