Web sites of the Fortune 500 companies: Facing customers through home pages.
Chang LiuKirk P. ArnettLouis M. CapellaRobert C. BeattyPublished in: Inf. Manag. (1997)
Keyphrases
- website
- potential customers
- competitive advantage
- web pages
- marketing strategies
- customer data
- customer relationship management
- customer loyalty
- market segments
- web users
- market share
- html pages
- web server
- web content
- online retailers
- search engine optimization
- financial services
- dynamically generated
- web usability
- banking industry
- customer base
- customer behavior
- web usage mining
- browsing behavior
- online stores
- smart home
- service quality
- business processes
- service providers
- web services
- click stream data
- web information
- dynamic content
- content providers
- information retrieval
- customer satisfaction
- web documents
- knowledge management
- web search
- search engine