An empirical comparison of consumer usability preferences in online shopping using stationary and mobile devices: results from a college student population.
A. Ant OzokJune WeiPublished in: Electron. Commer. Res. (2010)
Keyphrases
- online shopping
- college students
- mobile devices
- mobile commerce
- consumer behavior
- customer preferences
- status quo
- service quality
- customer satisfaction
- attitudes toward
- context aware
- high school
- mobile phone
- mobile learning
- user preferences
- learning strategies
- user satisfaction
- purchase intention
- mobile applications
- shopping behavior
- online shoppers
- online consumer
- learning community
- learning activities
- personal information
- online retailers
- united states
- website
- information technology