The Effects of Aesthetics in Usability Testing for B2C E-commerce Websites.

Hejin Gu Wenjun Hou Xiangang Qin Leyuan Zhang Ye Dai

Published in: CCHI (2016)

Keyphrases

usability testing
website
usability evaluation
strengths and weaknesses
usability problems
eye tracking
heuristic evaluation
web pages
advantages and disadvantages
educational games
end users
web search
web search engines
structured data
search interface