Login / Signup

Avatars in live streaming commerce: The influence of anthropomorphism on consumers' willingness to accept virtual live streamers.

Hongquan ChenBingjia ShaoXuemei YangWeiyao KangWenfang Fan
Published in: Comput. Hum. Behav. (2024)
Keyphrases
  • live streaming
  • virtual world
  • virtual environment
  • virtual reality
  • virtual objects
  • peer to peer
  • electronic commerce
  • augmented reality
  • real time
  • social media
  • limited bandwidth
  • motion estimation
  • streaming video