Affiliate Marketing in Travel and Tourism.
Roberto DanieleAndrew J. FrewKate VariniAsmik MagakianPublished in: ENTER (2009)
Keyphrases
- potential customers
- travel information
- tourism industry
- online marketing
- travel planning
- internet marketing
- website
- mobile payment
- electronic commerce
- social media
- customer relationship management
- predictive modeling
- decision making
- ultimate goal
- data mining
- database marketing
- consumer behavior
- marketing strategies
- search engine marketing
- search engine optimization
- target audience
- customer behavior
- database
- case study
- decision trees
- short and long term
- travel cost
- artificial intelligence
- genetic algorithm
- route planning
- long term
- telecommunications industry
- real world