IT Value for Customer: Its Influence on Satisfaction and Loyalty in E-commerce.
Arkadiusz KawaJustyna Swiatowiec-SzczepanskaPublished in: ACIIDS (2) (2019)
Keyphrases
- customer loyalty
- customer satisfaction
- service quality
- electronic commerce
- potential customers
- data mining
- marketing strategies
- internet banking
- internet shopping
- customer relationship management
- user satisfaction
- customer service
- customer data
- information systems
- factors influencing
- online shopping
- business decisions
- customer requirements
- consumer behavior
- website
- call center
- prior studies
- electronic markets
- business intelligence
- website design
- customer base
- purchase intention
- influential factors