A Status Property Classifier of Social Media User's Personality for Customer-Oriented Intelligent Marketing Systems: Intelligent-Based Marketing Activities.
Tsung-Yi ChenYuh-Min ChenMeng-Che TsaiPublished in: Int. J. Semantic Web Inf. Syst. (2020)
Keyphrases
- social media
- intelligent systems
- marketing strategies
- support systems
- customer relationship management
- social networks
- customer behavior
- direct marketing
- website
- adaptive systems
- consumer behavior
- data mining
- feature space
- support vector machine
- user interface
- decision making
- user activity
- feature selection
- potential customers
- online marketing
- customer service
- social activities
- user activities
- social media data
- database marketing
- end users
- decision trees
- managerial decision making