More bang for their bucks: assessing new features for online advertisers.

Diane Lambert Daryl Pregibon

Published in: AdKDD@KDD (2007)

Keyphrases

low level
online advertising
feature extraction
feature set
real time
genetic algorithm
feature space
feature vectors
prior knowledge
image features
online databases
feature values
salient features
key features
false positives
co occurrence
classification accuracy
user interface
high level
feature selection
data sets