Predicting intention to purchase on group buying website in Taiwan: Virtual community, critical mass, and risk.
Shu-Yun ChengMing-Tien TsaiNai-Chang ChengKun-Shiang ChenPublished in: Online Inf. Rev. (2012)
Keyphrases
- critical mass
- virtual communities
- group buying
- website
- electronic commerce
- potential customers
- social networks
- virtual world
- online communities
- online stores
- business models
- test bed
- information sharing
- positive effects
- social capital
- community members
- web pages
- online game
- marketing strategies
- resource allocation
- user interface
- decision making