A new marketing approach to mass customisation.
Frank Thomas PillerMelanie MüllerPublished in: Int. J. Comput. Integr. Manuf. (2004)
Keyphrases
- data mining
- website
- decision making
- consumer behavior
- mobile advertising
- database marketing
- long term
- marketing strategies
- social media
- customer relationship management
- image morphing
- data sets
- short and long term
- customer behavior
- high tech
- customer service
- knowledge base
- information systems
- digital mammography
- computer vision
- databases