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e-CLV: A Modeling Approach for Customer Lifetime Evaluation in e-Commerce Domains, with an Application and Case Study for Online Auction.

Opher EtzionAmit FisherSegev Wasserkrug
Published in: Inf. Syst. Frontiers (2005)
Keyphrases
  • electronic commerce
  • online auctions
  • case study
  • business models
  • customer relationship management
  • fraud detection
  • customer preferences