Building Brand Community Relationships on Facebook Fan Pages: The Role of Perceived Interactivity.
Kai-Yu WangWen-Hai ChihLi-Chun HsuPublished in: Int. J. Electron. Commer. (2020)
Keyphrases
- social networks
- search engine
- social relationships
- social media
- social networking
- web pages
- website
- online social networks
- perceived usefulness
- social network sites
- social communities
- social roles
- web documents
- social network analysis
- data objects
- web users
- information systems
- social web
- social groups
- brand image
- geographic areas