Market Approach to Social Ads: The MyLikes Example and Related Problems.
Darja KrushevskajaS. MuthukrishnanPublished in: ISAAC (2013)
Keyphrases
- related problems
- social interaction
- social networks
- range searching
- social media
- broadly applicable
- online advertising
- display advertising
- social context
- social learning
- social responsibility
- search advertising
- social networking
- social networking sites
- keywords
- stable marriage
- behavioral targeting
- social web
- structured databases
- social network analysis
- biomedical ontologies
- decision making