The relations between materialism, consumer decisions and advertising perception.
Dominika MaisonDominika AdamczykPublished in: KES (2020)
Keyphrases
- internet advertising
- consumer behavior
- decision making
- decision makers
- online advertising
- semantic relations
- mobile advertising
- electronic commerce
- background knowledge
- spatial relations
- decision model
- search advertising
- real time
- natural language processing
- case study
- information systems
- human perception
- visual perception
- artificial intelligence
- online shopping
- making decisions
- genetic algorithm
- neural network