Effects of digital nudging on the adoption of APPs for value co-creation among online consumers.
Shengnan RenDawei LiuPublished in: Inf. Technol. Manag. (2024)
Keyphrases
- online consumer
- online learning
- shopping behavior
- real time
- information technology
- mobile apps
- information systems
- online shopping
- group buying
- internet enabled
- consumer trust
- internet technology
- online retailers
- grocery shopping
- innovation diffusion theory
- information communication technology
- consumer behavior
- technology adoption
- mobile applications
- website