Are Ads on Google Search Engine Results Pages Labeled Clearly Enough? - The Influence of Knowledge on Search Ads on Users' Selection Behaviour.
Dirk LewandowskiSebastian SünklerFriederike KerkmannPublished in: ISI (2017)
Keyphrases
- web pages
- search engine
- internet search engines
- keywords
- targeted advertising
- search experience
- web search
- user studies
- user intent
- contextual advertising
- google search
- information overload
- returned by search engines
- website
- search algorithm
- search advertising
- current search engines
- user clicks
- query formulation
- search behavior
- query suggestion
- sponsored search
- information seeking
- user queries
- search queries
- relevance ranking
- domain experts
- page rank
- dynamically generated
- knowledge base
- search interface
- user behaviour
- major search engines
- click models
- social media
- user experience
- information retrieval
- web content
- keyword search
- relevant pages
- user behavior
- behavioral targeting
- query logs
- web traffic
- social influence
- web search engines
- web information
- information retrieval systems
- online advertising
- commercial search engines
- web users
- search logs
- search sessions
- user model
- web crawler
- usage data