Technology Acceptance Model and Stimulus-Organism Response for the Use Intention of Consumers in Social Commerce.
Youngkeun ChoiPublished in: Int. J. E Bus. Res. (2019)
Keyphrases
- technology acceptance model
- empirically tested
- social commerce
- perceived usefulness
- theoretical framework
- business models
- structural equation modeling
- factors affecting
- social web
- user acceptance
- technology adoption
- factors that affect
- structural model
- computer self efficacy
- attitudes toward
- online shopping
- theory of planned behavior
- cloud computing
- database systems
- survey data
- recent trends