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Online allocation of display advertisements subject to advanced sales contracts.

Saeed AlaeiEsteban ArcauteSamir KhullerWenjing MaAzarakhsh MalekianJohn A. Tomlin
Published in: KDD Workshop on Data Mining and Audience Intelligence for Advertising (2009)
Keyphrases
  • real time
  • online learning
  • resource allocation
  • dynamic allocation
  • web content
  • web pages
  • website
  • case study
  • cross cultural
  • internet advertising