Influence on Brand Equity from Brand Identification Within the Environment of Social Media - The Mediating Effect of User-Generated Content.
Yanni LiuLingyu LinLei ZhangPublished in: TE (2017)
Keyphrases
- user generated content
- social media
- social media streams
- brand image
- user generated
- user comments
- social media content
- social networks
- social media data
- social networking
- online forums
- information diffusion
- recommender systems
- user contributed
- purchase intention
- real time
- big data
- blog posts
- social media sites
- online communities
- mobile robot
- online social media
- social web
- customer reviews
- relevant content
- crisis management
- dynamic environments
- user interface
- machine learning