A Conceptual Framework of Social Media Influence on Mobile Banking Usage Among Young Indian Consumers.
Manisha SharmaSubhojit BanerjeePublished in: TDIT (2) (2020)
Keyphrases
- conceptual framework
- social media
- theoretical framework
- social connections
- social networks
- mobile devices
- information diffusion
- mobile phone
- user generated content
- mobile learning
- conceptual model
- agent negotiation
- sharing platform
- business models
- social networking
- context aware
- machine learning
- virtual organization
- prior knowledge
- viral marketing
- relational databases
- database