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The Effect of Advertising and Service Quality on Consumer Purchase Intention Hotel: An Experimental Study.
Juliana
Amelda Pramezwary
I Gusti Agung Anom Yudistira
Rudy Pramono
Jimmy Muller Hasoloan Situmorang
Published in:
Webology (2021)
Keyphrases
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online shopping
purchase intention
service quality
customer satisfaction
electronic word of mouth
service providers
electronic commerce
user satisfaction
quality of service
competitive advantage
information systems
information quality
survey data