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Factors affecting omnichannel buying online and return in store: evidence from fast-fashion retail.
Naila Fares
Jaime Lloret
Vikas Kumar
Guilherme F. Frederico
Published in:
J. Enterp. Inf. Manag. (2023)
Keyphrases
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factors affecting
factors influencing
key factors
online learning
real time
artificial intelligence
perceived usefulness
empirical evidence
data sets
neural network
information retrieval
genetic algorithm
decision trees
evidential reasoning
online environment