Pricing decisions for substitutable products with a common retailer in fuzzy environments.
Jing ZhaoWansheng TangRuiqing ZhaoJie WeiPublished in: Eur. J. Oper. Res. (2012)
Keyphrases
- uncertain demand
- supply chain
- dynamic pricing
- fuzzy logic
- fuzzy sets
- selling season
- single product
- operational decisions
- membership functions
- yield management
- dynamic environments
- fuzzy clustering
- fuzzy numbers
- decision making
- customer demand
- pricing strategies
- fuzzy rules
- decision makers
- demand uncertainty
- decision process
- strategic decisions
- neural network
- demand function
- market share
- profit maximization
- fuzzy controller
- nash equilibrium
- real world