PIPeR: Impact of power-awareness on social-based opportunistic advertising.

Soumaia Al Ayyat Sherif G. Aly Khaled A. Harras

Published in: WCNC (2014)

Keyphrases

social interaction
social context
social media
social networks
online advertising
group awareness
case study
power consumption
virtual communities
multi agent
user generated
social capital
group dynamics