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Optimizing B2B Relationships with Post-Covid Sales and Marketing Automation Through ERP Implementation: A Value-Driven Approach in Bangladesh.
Sayeda Rahnuma Akthar
Mohammad Sajjad Khan
Farzana Sadia
Mahady Hasan
Published in:
ICSBT (2023)
Keyphrases
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enterprise resource planning
decision making
electronic commerce
customer behavior
potential customers
data mining
efficient implementation
customer service
erp systems
real time
data sets
information systems
long term