Skippable Ads: Interactive Advertising on Digital Media Platforms.
Anthony J. DukesQihong LiuJie ShuaiPublished in: Mark. Sci. (2022)
Keyphrases
- digital media
- online advertising
- targeted advertising
- multimedia
- display advertising
- contextual advertising
- sponsored search
- digital content
- behavioral targeting
- user friendly
- digital data
- keywords
- virtual reality
- user behavior
- learning technologies
- information retrieval
- user interaction
- learning environment
- website
- metadata