Moving Beyond Market Research: Demystifying Smartphone User Behavior in India.
Akhil MathurLakshmi Manasa KalanadhabhattaRahul MajethiaFahim KawsarPublished in: Proc. ACM Interact. Mob. Wearable Ubiquitous Technol. (2017)
Keyphrases
- user behavior
- user interaction
- user preferences
- developing countries
- mobile devices
- user experience
- mobile applications
- user interests
- user actions
- implicit feedback
- online advertising
- web usage mining
- individual user
- browsing behavior
- user browsing
- search sessions
- web browsing
- behavioral patterns
- user behavior patterns