Applying VR/AR Technology in Product Advertising to Improve User Experience.
Phuc NguyenHai-Dang HaThuy-Hang VuQuang-Hung NguyenHoai-Phan TruongHoanh-Su LePublished in: ACOMP (2021)
Keyphrases
- user experience
- emerging technologies
- online advertising
- virtual reality
- user behavior
- augmented reality
- user studies
- user engagement
- user interface
- end users
- mobile applications
- virtual reality environments
- information access
- user interaction
- mobile services
- user perceptions
- m learning
- life cycle
- virtual environment
- sponsored search
- case study
- knowledge base