A model of online trust for travel products.

Dorothy K. Y. Choi Norman Au

Published in: Int. J. Serv. Technol. Manag. (2011)

Keyphrases

management system
computational model
mathematical model
conceptual model
cost function
probabilistic model
parameter estimation
experimental data
data sets
decision trees
similarity measure
objective function
wireless sensor networks
formal model
trust model
product reviews