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Considering lightness: how the lightness of app icon backgrounds affects consumers' download intention through risk perception.

Ming ChenShih-Heng YuYu Gao
Published in: Behav. Inf. Technol. (2023)
Keyphrases
  • histogram matching
  • color space
  • dynamic range
  • colour space
  • color constancy
  • risk management
  • information systems
  • decision making
  • third party
  • visual perception
  • neural network
  • color images
  • user experience