A self-adaptive customer-oriented framework for intelligent strategic marketing: A multi-agent system approach to website development for learning institutions.
Moamin A. MahmoudMohd Sharifuddin AhmadPublished in: ISAMSR (2015)
Keyphrases
- website
- design principles
- learning systems
- learning algorithm
- decision making
- learning process
- supervised learning
- customer retention
- learning scheme
- online learning
- active learning
- case study
- potential customers
- knowledge acquisition
- learning tasks
- lifelong learning
- customer behavior
- competitive environment
- knowledge management
- project management
- software engineering
- probabilistic model
- social media
- long term
- information systems