A Conceptual Framework using Big Data Analytics for Effective Email Marketing.

Kenza Bayoude Soumaya Ounacer Mohamed Azzouazi

Published in: ANT/EDI40 (2023)

Keyphrases

conceptual framework
email
big data analytics
theoretical framework
website
email messages
agent negotiation
sharing platform
domain knowledge
social media
conceptual model
spam filtering
data analysis
decision support system
information systems
big data
case study