Launching a User-Generated Content Campaign to Promote PUMA's Social Contributions.

Lili Xiang Alice Mello Ryan Ackerman

Published in: IEEE BigData (2019)

Keyphrases

user generated content
social media
user generated
online social media
user communities
user comments
recommender systems
social web
online social
social network sites
social networking sites
web forums
customer reviews
website
online forums
social media sites
information propagation