A modified Pareto/NBD approach for predicting customer lifetime value.

Nicolas Glady Bart Baesens Christophe Croux

Published in: Expert Syst. Appl. (2009)

Keyphrases

multi objective
database
genetic algorithm
artificial intelligence
similarity measure
data mining
decision making
database systems
reinforcement learning
pattern recognition
digital libraries
preprocessing
probability distribution
multiobjective optimization